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The Good, the Bad and the Ugly

Australia’s Premier Accounting Industry Report

The knowledge you need to keep your firm looking good, avoiding the bad, and staying far away from the ugly.

See how your firm stacks up.

Our Good Bad Ugly reports are the Australian accounting profession’s most widely respected benchmarking tools. Since our first publication in 2002, we’ve literally been writing the book on what’s working (and what’s not) in accounting firms across the country.

Each year, we survey hundreds of Australian accounting firms to get an insider’s look at what makes them tick. Our data covers firms of all sizes and revenue levels to give you the most comprehensive industry view available.

Think smarter.
Plan better.

Our reports cover it all – from benchmarking KPIs to industry ‘hot’ topics, we collate the best and most relevant data to help you grow your practice.  Each section of the report contains critical data analysis, insight from industry leaders and case studies of the nation’s highest-performing firms and their successful strategies.

Good Bad Ugly

The Good, the Bad and the Ugly

Australia’s Premier Accounting Industry Report

Good Bad Ugly
Good Bad Ugly

See how your firm stacks up.

Our Good Bad Ugly reports are the Australian accounting profession’s most widely respected benchmarking tools. Since our first publication in 2002, we’ve literally been writing the book on what’s working (and what’s not) in accounting firms across the country.

Each year, we survey hundreds of Australian accounting firms to get an insider’s look at what makes them tick. Our data covers firms of all sizes and revenue levels to give you the most comprehensive industry view available.

Think smarter.
Plan better.

Our reports cover it all – from benchmarking KPIs to industry ‘hot’ topics, we collate the best and most relevant data to help you grow your practice.  Each section of the report contains critical data analysis, insight from industry leaders and case studies of the nation’s highest-performing firms and their successful strategies.

Good Bad Ugly

Knowledge is power

Get intelligent insights on how firms are working smarter to stay compliant, maximise efficiency and scale profitably. Our reports enable you to enhance your forward-planning across all areas of your business.

  • Gain insight on how to run your practice better and leaner
  • Cross check your plans, priorities and investments for the next 5 years
  • Use KPI benchmarks to make better business decisions, faster
  • Identify where you need to improve and undertake new challenges
  • Discover how firms are achieving above average results
  • Predict industry changes and get prepared for them early
  • Discover actionable insights from informative case studies
  • See how your firm measures up against what’s working right now
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We use the GBU report as our key piece of data to manage the strategic planning and performance of our firm.

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Anne Roughley, Spry Roughley

Let us show you what’s possible

Find out what separates the Good from the Bad (and the downright Ugly) firms.

Packed with case studies, insightful analysis, and of course a wealth of juicy data benchmarking the key performance indicators that will make or break your firm in the next 5 years (or less), our reports are the secret weapon of high-performing firms Australia-wide.

Let’s talk numbers

Good Bad Ugly

From sole practitioners to large, multiple partner firms (and everyone in between) our insights put you in the boardroom of hundreds of accounting businesses Australia-wide.

$295 incl GST


2019 Good Bad Ugly Report

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