From photography to powerlifting, the team at Business Fitness are just as clever as the software they provide.
Stuart qualified as a Chartered Accountant in 1987 and has specialised in systems and delivering efficiencies through technology ever since, co-founding Business Fitness in 2001. As CEO, Stuart is responsible for commercial strategy and future direction to ensure our clients’ continually benefit from changes in technology and business processes.
Jenelle joined Business Fitness in 2009, after many years of experience in the accounting industry. She has been involved in all aspects of client services and sales at Business Fitness, and now brings together our talented team of professionals to focus on one goal – providing smart solutions that help firms succeed. She makes sure our team have everything they need to be able to deliver best practice to the industry.
Brad is passionate about processes, data and automation. Starting at Business Fitness in 2003 he has helped large and small accounting practices into a proFITable future through improving internal systems using the latest technology. He understands how these systems then perform through collecting thousands of datasets as part of the now retired Good Bad Ugly Australian Accounting benchmarking study. Brad is responsible for both our sales and client service teams. Outside of work, Brad still has a focus on Fitness. He enjoys a long run and a friendly game of cricket. But more importantly loves spending time with his two boys.
Tim joined Business Fitness in 2015 to oversee the HowNow On Premise suite with a strong background in software development and Microsoft technologies. Tim is passionate about delivering innovative customer solutions backed by solid design principles and now heads up the talented product team. Using agile methodologies one of his main focuses has been streamlining development practices to allow for faster, more efficient product enhancements and updates.
Sean is a Chartered Accountant and former public practicing accountant whose passion for automation and process improvement drove him to refine the ways accounting work was performed at scale. Part of this journal involved a technology transformation which drew him into software development. Sean made the switch from accounting to programming and went on to develop a range of cutting edge compliance tools for the accounting industry. He specialises in rapid development with well-optimised teams to produce amazing products and outcomes for users that scale well with complex and ever-changing demands from the accounting industry.
Sarin is a people-focused product leader who heads our product delivery and support team. With a decade of experience in the software industry, he is passionate about delivering software solutions that solve real-life problems for customers. Outside of work, Sarin enjoys learning about new technology trends and playing football.
Corinne joined Business Fitness in 2020 while living in Malaysia. She is a qualified CPA with a background in both accounting and science. As Product Owner, Corinne is particularly passionate about providing clients with excellent user experience by continuously developing and improving both our Workflow, Workpaper and Ledger products. Corinne is now settled in Victoria with her husband, two children and two dogs where she likes to dance, do Pilates, travel and drink tea.
Smitha is a qualified CA starting her career in Audit working in both Sydney and Canada. During her time in Canada, she was drawn to the tech scene and how they are providing improvements and efficiencies for the accounting industry. Moving back to Australia, Smitha joined Business Fitness as a Product Owner. She is passionate about helping clients save time and leverage technology to work smarter and not harder. Now based out of Sydney, she enjoys re-exploring Australia, throwing clay, trying new recipes and curating the perfect playlist.
Joewin joined Business Fitness in 2023 as part of the accountant content delivery team. A qualified CA, Joewin spent several years as a Business Advisory accountant at a mid-tier accounting firm in Melbourne. He then transitioned into product management and led product teams at a consulting company building a cloud-based tax software used by firms all over Australia and New Zealand. Outside of work, Joewin spends quality time with his two young boys or kicking goals on the soccer pitch.
Sam joined Business Fitness as a part of the Active platform team. A qualified Chartered Accountant, Sam’s Big 4 background allows him to empathise with our clients and provide support to users through all stages of their journey using the latest Business Fitness Products.
Judith joined Business Fitness in 2020 after many years working as an accountant and process improvement specialist in small accounting firms, KPMG and Deloitte. She has extensive experience implementing, configuring and training software solutions for accounting firms and her experience in a range of firms means she can empathise with all our clients, large or small. Outside of work she loves to travel.
Tim started with Business Fitness back in 2007 and now heads up our support department. With over 15 years experience both supporting and developing our foundation products, he is well positioned to provide exceptional customer service to our clients. Tim was the Senior Software Developer for our HowNow solution for many years and is particularly passionate about providing great user experience through modern UI/UX principals.
Jordan joined Business Fitness in July 2022 as a Support Engineer alongside his brother Riley. In the support role, he handles any and every kind of problem that might pop up for our clients, as well as implementations and maintenance. Jordan is based out of Melbourne where he enjoys web development, graphic design, video games, and piano.
Stefan is an experienced Senior Lead Engineer with over 15 years of professional development experience. He is passionate about coding and building great teams that can deliver at scale. As a developer, Stefan has worked on numerous large-scale projects, including Sweden’s largest airport, large E-commerce, and government solutions. Stefan is very enthusiastic and always brings a lot of positivity energy to the team.