Meet the Business Fitness Team.

From photography to powerlifting, the team at Business Fitness are just as clever as the software they provide.

Stuart Spalding


Stuart qualified as a Chartered Accountant in 1987 and has specialised in systems and delivering efficiencies through technology ever since, co-founding Business Fitness in 2001. As CEO, Stuart is responsible for commercial strategy and future direction to ensure our clients’ continually benefit from changes in technology and business processes.

John Hogg

Executive Director

John’s background is that of a small business owner as an individual, in partnership, a director and a shareholder. John is a director and shareholder of Business Fitness. John commenced work in the accounting industry in 1984, became a qualified Chartered Accountant in 1987 and later, FCA. From 1987 John was a partner or principal in an accounting practice delivering essentially compliance services to a range of businesses. Long ago he recognised the need for standardisation and systemisation and now automation.

Jenelle Schultz

Chief Operating Officer

Jenelle joined Business Fitness in 2009, after many years of experience in the accounting industry. She has been involved in all aspects of client services and sales at Business Fitness, and now brings together our talented team of professionals to focus on one goal – providing smart solutions that help firms succeed. She makes sure our team have everything they need to be able to deliver best practice to the industry.

Melissa Watt

Head of Client Services

Melissa’s team includes our support, training, implementations and client care people – client satisfaction is the driving force behind all that we do in this team. Melissa has been at Business Fitness for more years than she’d care to admit, and has had lots of hands on experience in training and implementation for all the Business Fitness products. Her passion is to continue to provide the 5-star support and service that we are known for at Business Fitness.

Brad Geelan

Head of Business Development

Brad oversees our Business Development team and is now a part of the furniture here at Business Fitness, starting in 2003. He’s been a key figure in guiding accounting firms and SMEs into a profitable future through standardising the best way of doing things with the latest industry tools and techniques. Brad also co-ordinates our annual benchmarking study “The Good, the Bad and the Ugly of the Australian Accounting Profession”, the leading industry publication over the past decade.

Tim Overton

Head of Product Development

Tim joined Business Fitness in 2015 to oversee the HowNow On Premise suite with a strong background in software development and Microsoft technologies. Tim is passionate about delivering innovative customer solutions backed by solid design principles and now heads up the talented product team. Using agile methodologies one of his main focuses has been streamlining development practices to allow for faster, more efficient product enhancements and updates.

Stefan Bolling

Senior Developer

Stefan is a Senior .Net Developer who has recently migrated from Sweden to Australia with his family. He has a strong background of Software Development and has worked on numerous large-scale projects, including Sweden’s largest airport and large E-commerce solutions. Stefan is very passionate about Clean Code and the craftmanship that goes behind every great solution, and he always brings a lot of positivity energy to the team.

David McGill

Software Engineer

David joined the Business fitness team as a Software Engineer in March 2020 amidst a global pandemic. As part of this role, he develops a range of software solutions across the .Net ecosystem. David’s interest in programming and tech extends into his personal life as well. David enjoys gaming and developing his own games, continually upgrading his PC and enthusiastically troubleshooting all of his families IT problems.

Travis Bacon

Content Developer

Travis joined the Business fitness team with an enthusiastic flare for content innovation and improvement. Being a qualified Chartered Accounting with first hand industry experience he is perfectly placed to assist firms achieve their goals. His passion for technology is only rivalled by his wanderlust.

Sean Devenish

Head of Compliance Products

Sean is part of a ‘new generation’ of accountant that embraces the extensive use of technology to deliver better solutions to clients. Sean heads up the development of a revolutionary software product called Reportance that enables accountants to produce their work seamlessly with integration to all client accounting products.

Paula Shillington

Product Liaison

Having originally joined the Business Fitness support team in 2016, Paula now works with our product development team as the link between our developers, our support team and our clients. She also maintains our extensive product documentation and help library and oversees our product testing.

Campbell Docherty

Training & Implementation Specialist

Campbell has had a varied career in and around the accounting industry, working as both a chartered and financial accountant. He has worked with and trained firms in a number of well-known software packages, and now helps firms to implement and utilise all of the Business Fitness products.

Jessica Holubkovic

Sales & Marketing Coordinator

Jessica started with Business Fitness in February 2016 and enjoys talking to firms about how our suite of software can work for them. She brings fresh ideas to the team on all things accounting & software. In her spare time, she enjoys being active and on a sunny weekend, you will most likely find her at the beach. She also loves cooking, just don’t ask her to bake a cake.

Zareen Sequeira

Marketing Assistant

Since June 2019, Zareen has been working within the Marketing team at Business Fitness. With her creative flair and fresh ideas, she assists in generating content for social media, updates marketing collateral, creates campaigns and maintains client databases. Zareen works hard, but she brunches harder.

Adrian Chin

Support Team Leader

Adrian joined Business Fitness late 2017 and manages the day to day operations of the support team. His mission is to ensure client’s needs are met and support is provided at the highest standard of service.

Dylan Procter

Software Support

Dylan is a member of our support team assisting with our client’s day-to-day support needs. Dylan’s main role is to make sure every new issue raised with us is responded to in a timely manner, whilst also assisting with our new client implementations. While he may not look it, Dylan is known for his karaoke prowess and melodic disposition.

Dylan Noonan

Software Support

Joining the team in November 2018, Dylan Noonan is a member of our support team assisting with our client’s day-to-day support needs. Dylan’s main role is to make sure every new issue raised with us is responded to in a timely manner and offer wonderful support experience. Dylan enjoys gaming, tinkering with his PC, and keeping up with the latest releases on Netflix.

Tim Wilson

Senior Support Technician & Developer

Tim is a senior developer with a strong focus on our HowNow server solution. His dual role includes escalated support at Business Fitness and he’s known as the go-to person for curly HowNow questions, due to his many years supporting the application. Tim has been with Business Fitness for 11 years and still loves it as if it was his first day.

Melinda Myers

Office Manager

Melinda joined the team in May 2017 as Office Manager with 10 years’ experience in office management and administration. She also enjoys being an active part of the support team, in addition to processing client orders and assisting our clients with all their account queries. The team in the office all love Melinda’s super-organisation skills because she makes our office run so smoothly.

Anna Robinson

Client Administrator

Since January 2015 Anna has been working in the operations team, within the accounts and administration areas of Business Fitness. Anna also maintains our client database, ensuring everyone is on the nice list, not the naughty one. Outside of work time, Anna enjoys horse riding.